Doves Campaign for Real Beauty Essay Example | Topics and Well Written Essays - 2750 words

plunges Campaign for Real beaut - Essay utilisationIn doing so, women are unaware that what this conformity to such a cruel standard is crushing their ego, shift key their focus on more important matters such as relationships, spiritual well-being and others to the more idle things such as physical appearance. plunk is aware of the negative effects of todays judgment of dish to women of each ages. As a company with such an esteemed reputation as a global gull and a conscientious seller of beauty products, Dove wanted to look into these issues that women are dealing with. unitedly with a team of experts in their respective fields, Dove developed The Real Truth About Beauty A Global Report. This aimed to look deeper into the connection between women and their idea of being beautiful. Furthermore, this study mean to find out how women feel about themselves. This includes how women define their own concept of beauty, their degree of contentment in relation to their appearance a nd the impact of their views on their sense of happiness. (Campaign for Real Beauty).In every era, the concept of beauty changes likewise, for every culture, there are also different standards to define beauty. Women, depending on their age, racial background confound their own concepts and standards of attractiveness. Fashion spreads and television ads more often than not feature reed-thin models with flawless skin and picture-perfect features. This concept of beauty has led to most of the fresh women, most even in their teens to worry that they are not tall, blonde, pretty, or thin enough to measure up to this hyped up idea of loveliness. A majority of women today feel that they dont hit the mark as far as physical beauty is concerned. Many young women and daughters have developed issues with their body, certain facial features, skin tone, and this has paved the way for them to seek acceptance done other avenues. As a consequence, many have been lost to eating disorders, abus ive relationships, substance wickedness and other physical and psychological disorders. This is too hefty a price to pay for a girl who just wants nothing more than the world to accept her just the way she is. Review of LiteratureDove believes that every girl deserves to feel beautiful just the way she is. With Doves supremacy in the business of beauty, it is a big deal that Dove has come with the Campaign for Real Beauty advertising campaign series. This is a revolutionary take on traditional advertising efforts as it borders towards social responsibility. Speaking of social responsibility, Dove is aware of the consequences of the impact that a companys advertising campaign may have on the people that it lead reach. Dove is also conscious that with the way the world of advertising portrays beauty nowadays, peoples views of beauty have bring into being misrepresented to such a great extent. The launch of Campaign for Real Beauty is Doves way of armed service the public by attemp ting to correct