Domino’s marketing mix Essay

half masks Pizza has chosen a market follower strategy. The product lay of Dominos is delivery in 30mins or less pizza to every customers. At such product promise, Dominos able to engraft the top of mind in customers mind. The product mix has evolved to include pizza, salads, sandwiches, chicken wings and specialty desserts. Whereas, Pizza sea chantey has al bureaus followed undivided brand positioning called Pizzas. Pizza Hut in like manner goes with multiple product strategy as Pizza Hut not only sells pizzas, they also deals with chassis of other product such as appetizers, beverages, chicken wings. Pizza Hut more emphasize on the dining experience and food quality. Pizza Hut mainly sells Pan Pizzas, Stuffed Crust Pizzas, Thin Crust Pizzas, and Twisted Crust Pizza. Papa lavatorys against current national and local take-and-bake companies or non take-and-bake companies. They also serve pasta and rice, pizza pocket, soups and salads. Papa Johns resources are its commissary an d gritty quality ingredients as it is raw materials._PRICING (MALAYSIA PRICING)__BRAND__SMALL/ REGULAR/ LARGE__STANDARDIZED ORDINARY PIZZA PRICE_DominosRm11.80/Rm 24.80/ Rm 34.80Pizza HutRm9.80/ Rm 21.80/ Rm 30.80Papa JohnsRm12.50/Rm 23.90/ Rm 32.50_* Current pricing list of Pizza Company in Malaysia._From the table we can attend to that Pizza hut suggests the best deal of ordinary pizza out of Dominos and Papa Johns. The impairment range of pizza is RM10-RM35 excluded value and service charge. Mostly the high price attributed to the high quality of ingredients used. For example, Dominos sourced its Pepperoni and Jalapeno needs from Australia and Spain respectively. Meanwhile Pizza Hut implementing A high/low pricing strategy as far as its new product are concerned where it fixes the price higher than its competitors and then gradually lowers the price below the competitors price. Papa Johns utilizes the point-of-sale technology in all outlets in the mean time Papa Johns also c urrently follows a low cost differentiation strategy for its production policy._PROMOTIONS (PROMOTIONS APPLICABLE IN MALAYSIA ONLY)_In the aspect of sales promotions, on that point are customers claimed that Dominos actually offering the best deal of the price. This is because Dominos is having an offer which customers who order up to two regular pizzas only cost RM 30. Pizza Hut is using a market strategy in order to capture consumers philosophy by selling their personal pizza and every day $10 large pizzas offer. Papa Johns do has its promotions where customers buy any medium or large pizza will get same size of another pizza for free on Tuesday only. From the aspect of media advertising, Pizza Hut has always been named for the satisfactory advertising. Pizza Hut has widely promoted by all kinds of advertisement through television, radio, newspaper. In Malaysia, we seldom see Dominos and Papa Johns advertisement on television but frequently heard from radio or print media. Bas ically all pizza company does direct marketing like they selling pizza through meshing and number._PLACE_Since Dominos is not a dine-in restaurant so Dominos does not offer dine-in as a system to distribute its products. With the advent of mobile apps, Dominos has now digitalized their system for the ease of ordering. Online ordering is also a method that Dominos used to distribute its products to the customers. Dominos utilizes 30minutes or less delivery or its free basis. Pizza Hut uses trine different methods of levels its products directly to the market. The first method of distribution used by Pizza Hut is by delivery. Customers can call Pizza Hut and place order, and then the order will be delivered to the customers home. Secondly, customers can choose to dine-in in restaurant over delivery. Lastly, Pizza Hut does receive orders from the internet from customers who would like to order a delivery. Similarly, Papa Johns is using delivery to distribute their products to their customers. Other than that, they also using dine-in as a way to give-out their products unlike Dominos.